Aushion – Define the branding for new store
Aushion is a 600 square meter luxurious store located in Chengdu, China. It aims to provide a luxurious shopping and beauty experience to the local modern women.
Aushion understands luxury as traditionally born out of the skills and talents of the founders and build around the idea of being in the know, It was the basis for a dialogue between creator and client. Today however most luxury brands seem to be focused on a monologue form brand to consumer and from objects to desire, objects with a story luxury has become a varnish of lifestyle.
Together we re-defined luxury as ‘Make luxury exclusive again by including the people in a dialogue’, therefore Aushion strives to become ‘A luxury store where everyone can be someone under the umbrella of one universal desire.’
Services
- Branding
- Identity design
- Logo
- Printing
- Packaging
After a few rounds of concepts, Aushion chose the theme of Monsoon Dream.
In today’s busy world, where one is constantly under pressure with no end in sight, to dream is a true luxury. It is personal, unique and inclusive. It is a luxury everyone can afford. Traveling in your mind. The pleasure of drifting away. To landscapes that might only exist in fantasy.
Aushion is that place where one can dream of products, beauty, and pleasure. Emphasised by dreamy water colours, Aushion brings you to that balmy night. A fresh romantic evening of the monsoon season in the tropics where desire of luxury can be leisurely entertained, and appreciated.
* The project was initially taken by Storage. A.MEI Design took it over half way.
