TikTok is more than just viral dances and catchy tunes – it’s a fast evolving platform driving the future of social commerce. Brands are clamoring to seize this golden opportunity, and L’Oréal is leading the pack. As a pioneer, L’Oréal didn’t just want to hop on the trend; they wanted to define it. But blazing a trail comes with its fair share of challenges.

L’Oréal Group had already started leveraging TikTok with short videos and livestreams to promote their products. But as they scaled their efforts, more questions arose:

• How do we choose the right affiliates to work with?
• What’s the return on investment (ROI) for our ads and affiliate programs?
• How can we ensure our content stays relevant by aligning with the right trends?
• How are competitors performing, and how do we compare?
• How do we align data and insights across multiple brands and regions?

TikTok’s backend offers some insights, and there are third-party tools as well, but they’re scattered, inconsistent, and frustrating to navigate. L’Oréal dreamed big: they wanted a centralized data dashboard to bring all these insights together. With this powerhouse tool, they could fine-tune their social commerce strategy and roll it out across their global portfolio.

It was an ambitious goal, and that’s where we came in. Our team won the pitch to co-create this SaaS solution with L’Oréal, and I stepped in as the UX Design Lead.