Hello! I’m Mei.

Digital experience design lead based in Shanghai/Amsterdam.

I am passionate about  crafting human centred,  meaningful and beautiful digital experiences and products. At the same time, I also love inspiring and coaching teams to advance the career path. I’m business oriented. I help companies setup digital and UX vision and guide the transformation.

I have 14 years of solid hands-on and leadership experience across Europe, APAC, and Africa in diverse industries such as media, healthcare, fintech, retail, and automotive. My background is in digital product design, providing me with extensive expertise in product design strategy and methodology. Over the years, I have expanded my skill set to include creative campaigns and online-to-offline activities.

Rather than solely focusing on interface design, I delve into the underlying reasons to ensure that the final solution not only meets business needs but also delivers genuine value to users.

With over 5 years of mentoring and team leadership experience, I inspire and coach team members while fostering a healthy, growth-oriented environment. I am also a seasoned public speaker at multiple international events, passionate about sharing knowledge and experiences.

I look forward to leveraging my diverse skill set and expertise to drive impactful solutions and guide teams toward success.

Services and skills

Strategy

Develop UX vision within an organization .

Establish best design process within a team.

Translate business goals and user desire into solutions.

Design

Setup design system and maintain component library.

User journey, mapping, wireframe, visual design, prototyping.

Research

Uncover problems and discover opportunities by quantitative and qualitative researches.

Facilitate workshops, co-creation sessions, research sprints.

Business

Client expectation management, pitching, upsell and ensure quality of the final delivery.